Top 250 Internet Retailers

Social networking for retailers makes sense right? Make your brand visible where your consumers are spending the most time. This infographic from Campalyst shares information on one of the things that helps makes retailers successful online, a social presence. Key findings include:

• Number of followers by social platform
• How success on social networks is distributed
• The most followed industries on specific social channels

Featured Team Member Story

Mike Yanke – Who Will Win the War of the Sidebars?

While Google made headlines this week with the launch of its Knowledge Graph (ie a new sidebar element designed provide facts the search giant has amassed on people, places and things), emerging force Bing made its own announcement last week with a platform relaunch, complete with a social sidebar. So what sidebar format will most engage users – a vast collection of knowledge on people, places or things you may never see – or a vast collection of facts on people, places and things you may see every day? Check out Search Engine Land for more on both Bing’s social sidebar and Google’s Knowledge Graph.

This Week in Online Marketing News

Facebook IPO Could Place Its Value at $140 Billion
The social network priced its shares at $38 apiece, valuing the company at $104 billion. The average first-day “pop” for a technology company is 32 percent; if Facebook follows that trend, it’ll be worth $137 billion by day’s end. Via Bloomberg.

Who Invited Penguin Panda to the Party?
Google’s new penguin update has many organizations confused, frustrated, and angry. It seems that many sites have seen a sudden drop in traffic, and are blaming “Penguin” and “Panda” for the decline. This article covers the importance of knowing which update affected your traffic as well as tips for gaining some of your traffic back. Via Yoast.

57% of Facebook users Never Click Ads
Facebook’s public offering has generated a lot of buzz and anticipation. However, the ineffectiveness of advertising and user distrust due to policy changes may stunt aggressive growth goals. Curious to know other results of this poll run by CNBC? Via MSNBC.

Is Google+ Becoming a Ghost Town?
This week Fast Company received exclusive insights into Google+. If it’s true that Google+ is the company’s “social spine” then they are in need of some serious adjustments. The picture painted by the data shows very weak user engagement, waning interest and minimal social activity. Via Fast Company.

9 Ways to Be An Expert, Without the Attitude
There is a fine line between providing valuable information, and the stigma that comes with being thought of as an expert. This article provides 9 helpful tips that you can share valuable information in an influential way without being perceived as a jerk. Via Brass Tack Thinking.

17 Steps to Becoming a Content Curator
Many people curate content without even thinking about what they are doing. Re-sharing an article from a friend or colleague, or collecting and sharing a series of blog posts on a particular topic. There are some very simple rules that you can follow to properly curate and share the information you find online. This guide from Econsultancy covers the basics to set you up for success. Via Econsultancy.

TopRank Team News

Kodi Osmond – Yahoo Debuts Big Data App Called “Genome” at Internet Week
Genome, over-simplified, refers to the biological information needed to build a living thing. If one thinks of data as capturing the behavior of a living thing, then data must be a “living thing”, too. Perhaps this was the logic used when Yahoo named its big data software, scheduled to release in July. Read more of Yahoo’s press release and what EVP of Americas Rich Riley had to say at Venture Beat.

Shawna Kenyon – What People really Want vs. What They Share on Social Media
Social media monitoring company NetBase published a year’s worth of its own data and compared it against a Harris poll to determine the gaps between what people say in social media updates compared to what they actually want. They found that in general people are ‘emotional sharers’ but in actuality tend to be quite logical when asked a direct question. This article poses an interesting comparison between men and woman within a number of categories. Via Mashable.

Roxanne Hagberg – Google Search Just 1,000 Times Smarter
(We all know that Google’s Knowledge Graph is big news this week. Our team found this change to be very important for our readers so we have included another review from Mashable)

Google taps into a variety of knowledge databases to roll out “Knowledge Graph”, the next generation of search. Knowledge Graph allows users to quickly narrow their search to find the most relevant results. Via Mashable.

Brian Larson – Saving Time in Google Analytics
I remember the first time I really, really dug into a Google Analytics (GA) profile. I logged into GA at noon and the next time I looked up it was time to go home. There’s no doubt that there’s a tremendous amount of valuable information in GA. There’s also no doubt that it can be easy to lose time data mining in this tool. Search Engine Watch’s Eric Stiu shares ‘7 Time Saving Google Analytics Custom Reports’. Via Search Engine Watch.

Time to Weigh In: Wow, this was a big week in SEO and social news. Google “Penguin” as well as their new “Knowledge Graph” are on the minds of many organizations. Has your company seen any significant decreases in traffic since this release? Do you believe that Google+ is a truly effective mechanism for engaging customers and clients socially? What updates would you recommend Google+ make to increase usability and engagement?

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Top 250 Internet Retailers

Social networking for retailers makes sense right? Make your brand visible where your consumers are spending the most time. This infographic from Campalyst shares information on one of the things that helps makes retailers successful online, a social presence. Key findings include:

• Number of followers by social platform
• How success on social networks is distributed
• The most followed industries on specific social channels

Featured Team Member Story

Mike Yanke – Who Will Win the War of the Sidebars?

While Google made headlines this week with the launch of its Knowledge Graph (ie a new sidebar element designed provide facts the search giant has amassed on people, places and things), emerging force Bing made its own announcement last week with a platform relaunch, complete with a social sidebar. So what sidebar format will most engage users – a vast collection of knowledge on people, places or things you may never see – or a vast collection of facts on people, places and things you may see every day? Check out Search Engine Land for more on both Bing’s social sidebar and Google’s Knowledge Graph.

This Week in Online Marketing News

Who Invited Penguin Panda to the Party?
Google’s new penguin update has many organizations confused, frustrated, and angry. It seems that many sites have seen a sudden drop in traffic, and are blaming “Penguin” and “Panda” for the decline. This article covers the importance of knowing which update affected your traffic as well as tips for gaining some of your traffic back. Via Yoast.

57% of Facebook users Never Click Ads
Facebook’s public offering has generated a lot of buzz and anticipation. However, the ineffectiveness of advertising and user distrust due to policy changes may stunt aggressive growth goals. Curious to know other results of this poll run by CNBC? Via MSNBC.

Is Google+ Becoming a Ghost Town?
This week Fast Company received exclusive insights into Google+. If it’s true that Google+ is the company’s “social spine” then they are in need of some serious adjustments. The picture painted by the data shows very weak user engagement, waning interest and minimal social activity. Via Fast Company.

9 Ways to Be An Expert, Without the Attitude
There is a fine line between providing valuable information, and the stigma that comes with being thought of as an expert. This article provides 9 helpful tips that you can share valuable information in an influential way without being perceived as a jerk. Via Brass Tack Thinking.

17 Steps to Becoming a Content Curator
Many people curate content without even thinking about what they are doing. Re-sharing an article from a friend or colleague, or collecting and sharing a series of blog posts on a particular topic. There are some very simple rules that you can follow to properly curate and share the information you find online. This guide from Econsultancy covers the basics to set you up for success. Via Econsultancy.

TopRank Team News

Kodi Osmond – Yahoo Debuts Big Data App Called “Genome” at Internet Week
Genome, over-simplified, refers to the biological information needed to build a living thing. If one thinks of data as capturing the behavior of a living thing, then data must be a “living thing”, too. Perhaps this was the logic used when Yahoo named its big data software, scheduled to release in July. Read more of Yahoo’s press release and what EVP of Americas Rich Riley had to say at Venture Beat.

Shawna Kenyon – What People really Want vs. What They Share on Social Media
Social media monitoring company NetBase published a year’s worth of its own data and compared it against a Harris poll to determine the gaps between what people say in social media updates compared to what they actually want. They found that in general people are ‘emotional sharers’ but in actuality tend to be quite logical when asked a direct question. This article poses an interesting comparison between men and woman within a number of categories. Via Mashable.

Roxanne Hagberg – Google Search Just 1,000 Times Smarter
(We all know that Google’s Knowledge Graph is big news this week. Our team found this change to be very important for our readers so we have included another review from Mashable)

Google taps into a variety of knowledge databases to roll out “Knowledge Graph”, the next generation of search. Knowledge Graph allows users to quickly narrow their search to find the most relevant results. Via Mashable.

Brian Larson – Saving Time in Google Analytics
I remember the first time I really, really dug into a Google Analytics (GA) profile. I logged into GA at noon and the next time I looked up it was time to go home. There’s no doubt that there’s a tremendous amount of valuable information in GA. There’s also no doubt that it can be easy to lose time data mining in this tool. Search Engine Watch’s Eric Stiu shares ‘7 Time Saving Google Analytics Custom Reports’. Via Search Engine Watch.

Time to Weigh In: Wow, this was a big week in SEO and social news. Google “Penguin” as well as their new “Knowledge Graph” are on the minds of many organizations. Has your company seen any significant decreases in traffic since this release? Do you believe that Google+ is a truly effective mechanism for engaging customers and clients socially? What updates would you recommend Google+ make to increase usability and engagement?

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Photo Credit: Geoff Livingston – Flickr

[Note from Lee: The growing trend towards integration of marketing and communications disciplines has brought a tremendous demand for guidance and insight. I'm happy to say that my friends Geoff Livingston and Gini Dietrich have published a new book about just that. We rarely publish guest posts but the message of integration and optimization in this book blend perfectly with our core messages here.]

One of our favorite books to come out in a long while is Lee’s Optimize. We love the three discipline approach — content, search and social — to online marketing. Without integration across all marketing disciplines we fail to understand the customer experience.

We just published Marketing in the Round on a overarching integrated communications, traditional and new, and see online as the backbone for all marketing today, on or offline.

Consider the customer experience. They weave between traditional broadcast and print media into online seamlessly. For example, someone could ride their local train or subway, see ads, surf the Internet on their mobile phone, read a magazine (on their tablet or not), or a host of other activities.

You get the point. Customer media use supersedes tactical practices. That’s true for both B2B and B2C, though as Lee points out in his book, these sales cycles are very different.

Multichannel marketing applies to traditional print, broadcast, mail and PR approaches, too. They should all be optimized for search, too, with messaging and keywords that will invoke familiarity with stakeholders regardless of which media form they are seen.

Think about it. Customers search when they are looking to find something. If you optimize online ads, content, social and SEO so that search indexes your company’s name first, then you absolutely need your print ads, direct mail, press documents, white papers and broadcast ads to use the same keywords.

A customer may not even realize it, but they are mentally associating these words — message components — with your brand. When they search, they will use the keywords, and your optimized content will naturally come up in the top results. More importantly, it will already be familiar to your customer.

Take it a step further and add your creative, ads and content to the web site in a the modern press room. Transcribe the broadcast media so the keywords are searchable. Make them shareable. and start real discussions on them. Even ask for feedback on the ads. All of your traditional content can be repurposed, optimized and indexed for social and search.

That’s why all marketing disciplines should be integrated and operate together as a collective whole. Marketing in the Round discusses selecting traditional tactics and newer disciplines like social, online and mobile. It’s about how to weave them together to achieve the common objective.

Geoff Livingston is an author and marketing strategist, and serves as VP, Strategic Partnerships for Razoo. A former journalist, Livingston continues to write, and most recently he co-authored Marketing in the Round, and authored the social media primer Welcome to the Fifth Estate.

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication ?rm. She also is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro and co-author of Marketing in the Round.

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At TopRank Online Marketing, we are fortunate to provide consulting to quite a few innovative B2B companies that serve other marketers. A great example of that is PRWeb and parent company, Vocus, both long standing clients.

In late 2011 Vocus welcomed Jason Jue as Chief Marketing Officer. As Vocus PRWeb’s Account Manager at TopRank, I was keenly interested in getting to know Jason better and learning his plans for the future – and what better way than through an interview for all readers of Online Marketing Blog to see?

In this interview Jason talks about the undeniable convergence of PR and marketing, what social media metric is most undervalued by many PR and marketing professionals, where marketers should invest for 2013 and his vision for Vocus.

Tell us a little bit about your background and what excites you most about joining Vocus?

Prior to Vocus, I was Vice President of Marketing at Rackspace and had several executive positions at Dell in the US and Asia, marketing to businesses. Vocus offers cloud marketing and PR software to businesses in every market sector and size that want to reach and influence buyers.

I’m excited about sharing with businesses how easily our products work wonders for our current customers. Some of the leading marketing consultants such as Sirius Decisions and MarketingSherpa use our products to maximize their online publicity.

For some people, Vocus is synonymous with Public Relations software. Can you speak to how and when Vocus first expanded to offering marketing solutions?

We have always believed PR to be a core part of “promoting a product or service” or marketing. Many customers who buy our PR software have a marketing title, and we’ve recently seen faster growth in this group. These customers use our social media and PRWeb news release features of our PR software. For them, we created a cloud marketing suite which integrates search, publicity, and social media marketing. Our cloud marketing suite was the most successful product launch in Vocus history, and will be even better when it includes email later this year.

Do you see PR and marketing professionals as two separate audiences? Or are they converging disciplines?

In marketing teams that have PR and marketing professionals, we continue to see them as two audiences with different product needs, although their roles are converging, especially around social media. PR professionals are using social media for brand positioning. Marketing professionals use social media for lead gen. Meanwhile, for the millions of businesses who have few, if any marketers at all, the marketing functions blend together.

Use your crystal ball and give us a glimpse into the future. How will the Vocus offering change over the next 2 years? Where do you see the most opportunity for growth?

The future of marketing is simple and powerful integrated campaigns. Every marketing team realizes that when working together on unified and integrated campaigns, lead generation and brand perception results are much better than working alone.

I know that sounds like a pipe dream as marketing complexity has increased to address the everywhere all the time customer. Today’s customers are constantly switching back and forth from website, news, social, search, email, and mobile. To add confusion, each specialty has their marketing tools resulting in silos and disjointed communication.

In the near future, marketers will be able to buy cloud marketing software to easily manage integrated campaigns. It will incorporate the trendy with the tried-and-true tactics of marketing The essential elements will work together for better results in lead generation and brand perception. And, it will recommend how and when to engage with prospects and customers.

Seem unbelievable? I think it’s unbelievable that it hasn’t already happened. In the past 15 years, every corporate function, from marketing to sales to HR, has seen a proliferation of technology tools. Marketing is the only function without a major product suite. IBM is doing it for large enterprise marketing. We are integrating all the important marketing tools into a cloud marketing suite so every business, large and small, can easily achieve big results .

Staying on social for a moment, what is one social metric that you think may be most overlooked by PR and marketing professionals alike? On the flip side, any stat that you view as overvalued?

The most important social media metric is how many people actively recommend your product or service. I think the most overvalued metrics are fans, followers, and likes.

As 2012 is well underway, what is one investment you think marketers must make in order to succeed the rest of the year and into 2013? (i.e. invest in mobile marketing)

Focus on marketing fundamentals that will dramatically accelerate growth. Who is your target customer? What product or service should you develop for them? How should you promote to them? Why should they buy from you?

Then, find the best product for you that simplifies all the marketing tactics and trends. This product will then let you focus on the marketing fundamentals.

Thanks, Jason!

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My friend Jeremy Schoemaker (ShoeMoney) recently published his Local Marketing Blueprint on udemy.com. This course is made for two types of people: those who own small businesses, and those who want to sell services to these small businesses.

As you may know, ShoeMoney is a huge Internet marketer. He has over 172,000 followers on Twitter, over 21,000 Likes on Facebook, and a Klout score of 73. Yes, those numbers are even higher than mine!

The Local Marketing Blueprint has over 43 lectures and 3.5 hours of content. The course sells to Udemy users for $197 but I got Shoe to offer it to John Chow dot Com readers for only $9. That’s right. NINE DOLLARS!

I know people who purchased Local Marketing Blueprint at regular price may get upset by this but hey, even at $197, it’s still worth the money. At $9, it’s the steal of the century!

Click Here To Get Local Marketing Blueprint for $9

If you don’t see the price discounted to $9, just enter chow in the coupon field and you’ll get the discount. The coupon is good until this Friday, May 19 so get it now!

Stay up to date with all of John Chow’s tips for making money online and blog posts by subscribing via email. Your email will be kept private and never shared with anyone.

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At PCN we are always on the lookout for great people. We know how important our operators are to our customers, so we take the hiring and training process very seriously. We only hire operators that we know will  be a friendly and professional “voice” of your company, and will treat your customers like you would treat your customers. This month we are happy to welcome 4 new operators to the PCN family. You can read about them below!

BRANDI CHAVEZ

Brandi graduated from high school in 2011 and she is currently looking into colleges. In her spare time, Brandi enjoys going to the desert.

ELIZABETH WOOLS

Beth is a student, and school starts up again in September. She loves animals and she works at Woodcrest Vet and volunteers at S. Roberts Adoption Center. Beth enjoys watching television in her spare time.

SCOTT BUSSEY

For those of you who know Vicky Bussey, Scott is her son. He graduated from high school in 2011 and this is his first job. Scott enjoys lifting weights, football, video games, and bike riding.

JACQUELINE LANG

Jacqueline is a senior at Citrus Hill High School where she is an athletic and sports medicine trainer. She is looking forward to graduation this month! Jacqueline likes to spend her free time hanging out with her family.

Be sure to give each of our new family members the PCN welcome!

Tagged as:
new hires,
staff

Source: http://www.pcnanswers.com/pcn-welcomes-4-new-operators

Release Your Internal Marketing Warrior

In March of this year I made a decision: I wanted to get healthier.  The problem I have always faced is that I didn’t see the point of exercise, just for the sake of exercise.  Treadmills and stationary bicycles never did much for me, but I was looking for a way to regain some focus and start down a healthier path.

About a month ago I spoke with my good friend Ali who had recently started a training program to become a yoga instructor.  She convinced me to attend a class with her and I even though I’ve done yoga before, this was an entirely new experience.  After 75 minutes in a sweltering room (enduring one of the toughest workouts I’ve had in a while) the strangest thing happened. I felt stronger, lighter, and more focused.

Many times as marketers we get caught up in daily tasks and lose focus of what is really important.  When we lose focus, we may become uninspired, lazy, and complacent.  It is undoubtedly just as difficult, yet as essential, to breath new life into our marketing plans as it is to jumpstart our bodies.  The question is: where do we begin on the road to creating a “healthier” internet marketing strategy?

4 Tips For Strengthening Your Internet Marketing Plan

# 1- Become An Agent of Change – Don’t be Afraid to Try New Things
Fear consumes many people both personally and professionally.  A fear of failing or disappointment can often lead to a stagnant and uninspired plan for dominance on the web.   Instead of allowing fear to make an appearance, instead recognize that mistakes will be made, but they will be a learning experience. What are some changes you can begin implementing today?

• Surveys of existing customers
• Develop different ways of communicating with your audience (blog posts, social media outreach)
• Ask questions of industry thought leaders
• Join new virtual groups on LinkedIn
• Begin attending more events locally to gain industry insight

# 2- The Journey Is Just As Important As the Destination – Just Make Sure You Document
Along the way to creating your “perfect” internet marketing plan, there is a lot to learn.  Remembering that the journey leads to our destination will put us in the right frame of mind to learn from the experience.  As you’re making mistakes or experiencing success it is essential that you document the steps that you took to get there.

# 3 – Take Some Time to Breathe – Step Back and Survey the Situation
A true marketer knows that our industry is a very customer-centric business. Without our customers we wouldn’t have jobs.  It can become very easy to fall into time sucking tactics that may only put us further behind.  Before jumping head first into the newest social media platform or marketing tactic take some time to ask a few questions:

• Who will we target with this approach?
• What will be our core messaging or strategy?
• Why should we include this tactic?
• How will my team accomplish this tactic and how will this benefit my customers?
• How much will this cost in both time and money?

# 4 – Have An Open Mind – Brainstorm With Your Team Regularly
Collaboration with fellow team members can be of benefit to all parties involved.  Not only will collaboration open up new ideas, but it will also improve buy-in from other associates.  If you’re in an internet marketing rut, or just looking to breathe that new life into your plans to dominate the search and social web, be aware of the resources you may already have at your disposal.

All of the tactics mentioned above will lend themselves to creating a stronger, more cohesive marketing plan.  At one time or another, most of us have faced a situation where we knew our plan wasn’t working, but weren’t exactly sure how to fix it.  I hope that these tactics will become part of a stronger plan and give you the jumpstart you need to get on the road to internet marketing success.

I’m curious to know what experience you have had as a marketer attempting to breathe new life into and strengthen your internet marketing plans?  What were some of your biggest obstacles and what was the most important lesson you learned?

Namaste.

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If you’ve been reading my blog for any length of time, then you know that my email list is the secret to its money-making system. At the heart of the system is Aweber and the auto responder sales funnel. This sales funnel is powered by Aweber‘s follow up editor and I’m happy to report that they’ve given it a complete makeover!

The new follow up editor is basically the same as the revamped broadcast editor, but with a different method for scheduling the messages.

Scheduling With Send Windows

With the broadcast editor, you choose the exact date and time your message goes out. With the new follow up editor, each subscriber gets the messages based on when they sign up, but you are able to choose windows of time they get those messages.

For example, if you want your emails to arrive when your subscribers stop for lunch, you can set those windows. If you want emails to go out only on Sundays, you can make that happen. Any routine you’re trying to establish with your subscribers can be reinforced by scheduling your follow ups.

To set your send windows, just use the handy calculator on the editor’s Step 2: Settings.

Here’s a video showing the new follow up editor in action. It’s pretty awesome and will allow even higher targeting than before.

Try The New Follow Up Editor for Only $1.00

If your blog doesn’t have an email list, you are leaving a ton of money on the table. My mailing list is the number one reason why my blog makes income that it does. Aweber is the best email service I have ever used. Their feature set is beyond anything else in the industry and this follow up editor just put them another light year ahead.

Aweber offers a $1 trial account for all new customers. The account is just like a normal Aweber account and includes unlimited email campaigns, newsletter, broadcasts and follow ups. It’s a great way to test drive Aweber to see what it can do for your blog. Your satisfaction is guaranteed. If you find that email marketing is not for you, contact Aweber within 30 days and they’ll give you the $1 back.

Stay up to date with all of John Chow’s tips for making money online and blog posts by subscribing via email. Your email will be kept private and never shared with anyone.

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We received over 5,000 responses and it was split pretty much right down the middle. So I created a course that was tailored to both parties and for a limited time its ONLY $49!!!

Check it out on Udemy now – there is a free video in every course if you would like to demo before purchasing.

== http://shmny.me/localmarketingblueprint

This course is designed for 2 people.

Business owners - The world is changing VERY rapidly and what people are trying to sell you is often times years old! In this course I am going to walk you through everything you need to not only prepare for the future but also be light years ahead of your competitors. The udemy platform is perfect for this course whether you are going to do the tasks yourself or have someone on your team do it.  The content remains forever!

People looking to start their own business - The local small business space is the largest untaped resource on the internet.  Many small business owners know they need this service but have no idea where to start.  In this course there is a special section about how we have had success approaching clients, figuring out the pricing structure, contracts, and about everything else.

In this course I am also going to walk you through how we:

• Turned a local sandwich franchise into the top 1,2, and 3 highest grossing stores in the world!! (in Lincoln, Nebraska no less).
• Filled a dentist office with clients for 90 days with the exact core demographic they were looking for (they had to call us and tell us to stop!).
• And many more case studies.

So as you can see, no matter if you are a small business OR a person looking to offer local businesses these services,  this course is a **MUST HAVE!!!**

I have sold over 3 million dollars in informational courses.  Most of which at the $2,000 price point.  I feel this is probably the most valuable one I have ever put out. The content is amazing and the opportunity is HUGE.

Chapters Include: 

• Working with the client
• Step by step walk throughs to optimize your web presense (SEO, Tracking, etc)
• Reputation Management (Don’t wait until its too late!!!)
• Search engine optimization
• Case studies
• Walk throughs

Take this course now!!!

== http://shmny.me/localmarketingblueprint

About the author…

Jeremy Schoemaker – who has written 2471 posts on ShoeMoney.com.

Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.

Images provided by bigstock

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Hearing your clients’ needs is vital to unlocking your business’s true potential; call answering services are the key to not only building clientele, but also keeping them loyal. Hiring a call answering service lets you capture business that others let slip away.

Customers Want to Be HEARD, and Call Answering Services Listen

Is this how your customers think of your phone line?

You spend good money on advertising – which is not cheap by any means – and for other necessities to put your business out ahead of others. So, what can call answering services offer you over and above that? Well, say someone is intrigued by an advertisement and gives your business a call. What do you want them to hear? – A telephone answering service right? Of course, you want them to hear a live, professional operator. This is what your client wants as well, no matter the type of business.

People want to be heard. Being heard means by a person, not a machine. A call answering service offer just that: live professional caring service. Clients know that they have a choice and the choice they make is greatly affected by the type of treatment they receive from your business. Call answering services are the best at truly hearing your customers and making sure they feel valued and heard.

You might say “but wait, I’m always courteous to my clients – they know that I really care about how I manage my business”; but what about your receptionist? OK – say you have the best receptionist ever, never a day where you have to hire a temp. What happens after hours? Usually a recorded answering machine with an “I’m sorry…” message is set up to answer calls. That’s not good enough; you need a call answering service.

Getting More from Your Calls through Call Answering Services

Answering machines are great at taking information – if they are not full. However, call answering services not only excel at gathering information and asking the best questions, but also giving back to the client. Call answering services give clients the peace of mind that their phone call was important enough for you to make sure there was a call answering service, not just a machine, to take it. This is especially important in the medical field, where a full answering machine cannot help with an emergency. Your patients need the assistance that medical answering services provide.

Call answering services go a lot further than just to your immediate callers as well. Remember, word of mouth can sometimes make or break a business. The inability to reach a business or impolite or distracted phone handling often results in a client not recommending a company to their friends and associates. A telephone answering service operator is able to concentrate on one thing: your telephone calls. Unlike receptionists or secretaries, a call answering service operator at PCN has one job and that is to handle each call as if it is the most important ever.

Call Answering Services: The Bottom Line

Every business owner has a choice: listen to the needs of your clientele and push your business strength further by hiring a telephone answering service, or do things the old fashioned way and let a machine take their calls. Making sure people realize your business cares and is ready to do business is one inexpensive and simple step away. Employing our expert call answering services here at Professional Communications Network ensures that people know you mean business.

Tagged as:
call answering service,
call answering services,
medical answering services,
telephone answering service,
telephone answering services

Source: http://www.pcnanswers.com/listen-to-your-clients-needs-the-benefits-of-call-answering-services